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January 29, 2015
What happens if your computer screen freezes while entering a customer’s address? Or your printer goes on the fritz just before printing off deliveries? Suppose your WiFi goes out and you can’t access any of your online orders?
January 29, 2015
You can make your Feb. 14 forecast a whole lot more accurate if you train your staff to add this one line during every order for a January birthday, anniversary, get well soon arrangement, etc.: “Is there anyone special you’d like to send a Valentine to next month?”
January 29, 2015
Set consumers’ hearts aflutter with rosy graphics reminding them about Valentine’s Day.
January 23, 2015
Whether Michael Keaton, Eddie Redmayne or Bradley Cooper will take home an Oscar Feb. 22 is anyone’s guess; but one thing’s for sure, we’re in the midst of an especially busy time for movie theaters, as people want to see the nominees before the Academy Awards Show and it’s a...
January 23, 2015
If you want to get attention from customers scrolling their Facebook newsfeeds, show a little sass.Bloomingdays Flower Shop is marketing the anthurium as a sexy gift for Valentine’s Day. 
January 22, 2015
A Saturday Valentine’s Day may be less than ideal for florists — so much for the showstopper workplace delivery — but growers, wholesalers and association executives say, so far, holiday supplies are in good shape, with no obvious hurdles to overcome.
January 22, 2015
President Obama’s State of the Union address and Sen. Joni Ernst’s (R-Iowa) official Republican response on Jan.
January 22, 2015
SAF Chief Information Officer Renato Sogueco will reveal the “holy grail” of online marketing, this Sunday in Seattle: how to land a coveted spot in the top five results of an online search. But it’s not rocket science, contends Sogueco; it’s just good, solid marketing.
January 22, 2015
Hungry for guidance on how to make local headlines during the weeks leading up to Valentine’s Day, 124 florists on Tuesday listened to Jennifer Sparks share practical tips gleaned from more than 20 years of public relations experience.
January 22, 2015
The Society of American Florists welcomes Brian Walrath, who joined the staff as the new membership manager.