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September 25, 2014
Here’s some lighthearted fodder for your blog or social media pages. Can your customers guess Anna Wintour’s favorite flower?
September 25, 2014
If “do” is a staple in your sales staff’s language, it’s time for a vocabulary lesson.
September 25, 2014
Autumn officially started this week. That means it’s time to pack up the pastels and sandals and to refresh your website with photos of fabulous fall designs.
September 25, 2014
As we head into the holiday season (seriously, it’s closer than you think) and you begin hiring seasonal workers, be sure you’re ready to answer any floral question they may lob your way. Educate yourself with SAF’s Flower & Plant Care Manual and keep a copy on hand so...
September 19, 2014
It’s human nature to appreciate a deal. Discounts do wonders for generating foot traffic and cash flow. But lower your prices too much and you tread dangerously in the “steal” category, which can leave you worse off for all your effort. A recent article in American Express’ Open...
September 19, 2014
Lori Wheat, AAF, believes wholeheartedly that small businesses do better when they band together. 
September 18, 2014
SAF’s long and active leadership role in the health care policy debate paid off in a very visible way in early September when Corey Connors, SAF’s senior director of government relations, was invited to a White House briefing on the Affordable Care Act (ACA). The briefing for...
September 18, 2014
The American Floral Endowment (AFE), through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral Directors Association (NFDA) to provide insight about how to improve the working relationship between florists and funeral directors and...
September 18, 2014
A “mysterious bidder” has offered $35 million for a 100-year-old floral industry institution in Boston.
September 18, 2014
Talk about good PR (and good fodder for your social media sites): A new study from Cardiff University's School of Psychology proves plants in the workplace can boost workers’ productivity by up to 15 percent.