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June 25, 2015
Feel like you need to “light a fire” under your staff? Passionate employees — people who do their best every day in every interaction — pass that spark along, creating passionately loyal customers who rave about your business.
June 25, 2015
After three days of spirited, highly creative competition, Alex Choi, a South Korean floral designer, took home first place honors — and nearly $17,000 in prize money — from the Fleurop-Interflora World Cup 2015 on June 13. Reigning SAF Sylvia Cup champion Jacob McCall, AIFD,...
June 25, 2015
A celebrated chef who cooked exquisite meals for heads of state and, just three months ago, delighted SAF members has died.
June 25, 2015
Wouldn't you love to know exactly what terms people search on the Internet?
June 25, 2015
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and harshest time for flowers. And nothing short of a jilting can ruin a bride's big day quite like garden roses that don't open or...
June 25, 2015
Remind customers to include flowers in their Independence Day celebrations with SAF’s 4th of July Facebook and banner ads.
June 19, 2015
Ever vow to save more money only to get enticed by ads from your favorite retailers that lead to browsing for totally non-essential items like shoes and purses? (Author confession: over and over and over again.) Why are some links so irresistible? What drives us to click?
June 19, 2015
Nothing cures the doldrums of slow days and spares you future stress like planning your displays for the next six months, said freelance florist Kyra Kelley, the now retired owner of Comal Plaza in New Flower Shop on the Plaza. During her 25-year tenure at Braunfels, Texas, shop...
June 18, 2015
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and harshest time for flowers. And nothing short of a jilting can ruin a bride's big day quite like garden roses that don't open or...
June 18, 2015
Remind customers to include flowers in their Independence Day celebrations with SAF’s 4th of July Facebook and banner ads. The graphics read, “Red, white & bloom,” and include patriotic designs of roses, hydrangeas and delphinium. The professionally designed ads are...