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October 16, 2014
Want to take maximum advantage of a national PR campaign spearheaded by a major company to direct shoppers to independent, local businesses? Of course you do.
October 16, 2014
Even with its multiple locations in California and Nevada, Mellano & Company boasts a unified, in-the-know workforce, thanks to the company newsletter, “The Bloomin’ Review.”
October 16, 2014
Just in time for flower-loving holiday shoppers, a new book from a longtime industry pro walks readers through the steps of cut flower arrangement — and emphasizes the social and emotional benefits of flowers and flower gifts.
October 16, 2014
The American Floral Endowment (AFE) is pleased to announce Michelle Altenberg as its new communications specialist. Altenberg will work closely with AFE Executive Director Debi Aker on media relations, social media, the quarterly bulletin, donor cultivation and website...
October 16, 2014
Before you can say, “fa la la la la,” the holiday season will be upon us.
October 16, 2014
Scare up some sales with SAF’s Halloween web ads.
October 10, 2014
“On Wednesdays, we wear pink.”
October 10, 2014
In its annual “Best of” issue, Allure magazine included an article highlighting the top beauty bloggers who spilled their top tips for anyone aspiring to follow in their footsteps. And whether you wield shears to snip hair strands or flower stems, their advice can help you...
October 9, 2014
What a difference seven months (and a whole lot of hard work) can make.
October 9, 2014
SAF recently represented the floral industry’s voice in a process that, ultimately, influences plant production in the United States.