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May 21, 2015
Looking for perspective on your floral shop’s direction?
May 21, 2015
Does any flower convey sunshine and happiness quite like a big, bright gerbera?
May 21, 2015
FTD®, a leading provider of floral and gifts, is proud to announce that FTD Education Consultant and Florist Member Deborah De La Flor AIFD was recently announced as one of six judges for the prestigious Interflora World Cup design competition in Berlin, Germany this June.
May 21, 2015
Whether your employees are 18 or 80, they’re unlikely to possess the mental stamina to work straight through the summer.
May 21, 2015
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common?
May 15, 2015
Research points to multiple reasons to add images to your Facebook and Twitter posts. Among them: 
May 15, 2015
If you’re looking at graduation as a single event, rather than “a season,” you could be missing out on business. The cap and gown ceremony is not the whole shebang; it’s merely the climax. Graduates will have many celebrations leading up to the big day.
May 14, 2015
Mother’s Day seems to have brought positive sales results to many florists — and this year’s holiday also saw relatively few instances of negative ads.
May 14, 2015
Belittled. Disappointed. Perplexed.
May 14, 2015
Early indications are that Mother’s Day 2015 was pretty sweet for many retail florists.