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March 5, 2015
What’s your communication protocol with brides? Do you require a formal in-shop meeting? Or are you open to more casual, spur-of-the-moment methods, such as texting?
March 5, 2015
The countdown is on for Women’s Day.
March 5, 2015
Are your website and social media sites decked out with SAF’s free Women’s Day web graphics?
February 27, 2015
The countdown is on for March 8, otherwise known as International Women's Day, a holiday established to celebrate women’s triumphs. With efforts dating back as early as 1908, the occasion is an official holiday in more than two dozen countries, but still fairly obscure in the U....
February 27, 2015
With marketing, knowledge is power — at least according to a recent study by NewsCred, which surveyed 501 Millennials about what types of messages resonate with them. Thirty five percent answered “educational.”
February 26, 2015
In the relative slowdown between Valentine’s Day and Mother’s Day, some floral industry members are promoting an international event that encourages customers to give flowers to the women in their life — all of the women in their life.
February 26, 2015
SAF answered questions from nearly three-dozen reporters over the three weeks leading up to Valentine’s Day, including many from major news organizations.
February 26, 2015
While most of the nation froze last weekend, nearly 100 industry professionals soaked up a little sun — and a lot of knowledge — during the 2015 Pest and Production Management Conference in Orlando.
February 26, 2015
Participating in SAF Congressional Action Days, March 9-10, is imperative, said Dr. Marvin Miller, AAF, of Ball Horticultural Company in West Chicago, Ill.
February 26, 2015
Want to reel in the dough this prom season?