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January 22, 2015
Want to draw in a few non-romantic hearts this Valentine’s Day season?
January 22, 2015
A new marketing campaign from Kennicott Brothers Company in Chicago is helping florists encourage male customers to “be that guy” and order Valentine’s Day flowers early, for delivery on Friday, Feb. 13.
January 22, 2015
Planning for Valentine’s Day may be dominating your day-to-day operations right now, but it’s not the only holiday on the horizon with big flower buying potential.
January 22, 2015
In the cover story of this month’s Floral Management, Robert and Tina Coker, AAF, AIFD, PFCI, of Designs of the Times in Melbourne and Merritt Island, Fla., shared how th
January 22, 2015
It might not seem like Valentine’s Day to you, but if you are in the flower-importing business, there’s nothing but Valentine’s Day running around your head these days. Valentine’s Day is the industry’s Christmas. The only holiday close, not surprisingly, is Mother’s Day. With...
January 22, 2015
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire certain assets of Gallagher Floral Supply. Located in Plains, Pennsylvania, Gallagher Floral Supply is a 100+ year-old company, which has been serving florists in the Northeastern Pennsylvania...
January 22, 2015
An upcoming holiday means reporters hungry for an interesting angle — the more visual the better. Help them find a good story and they’ll reward you with publicity that gets your shop name top of mind on the biggest flower-buying day of the year.
January 22, 2015
When a reporter shows up at your shop, you want to be as poised as possible.
January 16, 2015
Securing Valentine’s Day sales in January paves the way for a profitable holiday. The way to get customers’ orders (and money) now? Market short-term deals.“It’s all about creating a sense of urgency,” said Sherry Tannozzini, owner of Flowers From the Rainforest in Fort...
January 16, 2015
Birmingham, Ala., designer Mandy Majerik, AIFD, PFCI, doesn’t leave it to chance for customers to order in a timely—or creative—fashion for Valentine’s Day.Mandy Majerik’s Valentine “hint cards” put the holiday on men’s radars and direct them to place the perfect order.