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June 12, 2014
Want to upgrade your designs with some modern touches — maybe a minimalist vase, or some peacock feathers? Need a new source for cellophane or shrink-wrap?
June 6, 2014
Anyone who’s ever saved a bundle by passing on a high-priced piece of clothing because a sales associate admitted it wasn’t really flattering has experienced sincere customer service — and likely rewarded said employee with repeated business for being trustworthy and helpful.
June 6, 2014
In York, Pa., Vince and Carolyn Butera aim to host a quarterly event at Butera the Florist to get better acquainted with their community. Sometimes, these programs align nicely with a holiday (i.e. Christmas); other times, a good theme requires a little creativity.
June 5, 2014
Mother’s Day 2014 was a good one for the majority of florists: More than 52 percent of SAF members responding to our post-holiday survey said holiday sales were up. Of those who experienced an increase, 30 percent said sales rose 1 to 5 percent; 24 percent saw sales climb...
June 5, 2014
All five champion floral designers participating in SAF’s VaseOff! All-Stars Challenge made flower enthusiasts, bloggers and florists ooh, aah and click, but when the contest wrapped last week, Bryan Swann of Karin’s Florist in Vienna, Va., came out on top.
June 5, 2014
Doug Cole of D.S. Cole Growers Inc. recently carved time out of his packed spring schedule to host Sen. Kelly Ayotte (R-N.H.) at his four-acre greenhouse and garden center operation in in Loudon, N.H., "It’s been a busy spring growing season for us,” said Cole, a member of SAF...
June 5, 2014
Along today’s fine line between profit and loss are pricing “sweet spots” — positions that attract cost-conscious consumers and generate more money. Retail trainer Jim Dion will help florists find those points during a double-header opening session at SAF Retail Growth Solutions...
June 5, 2014
If you want to compete with big retailers who seem to have a Goliath-like presence on the web, you need a robust taxonomy built with precise terms.
June 5, 2014
Looking for a marketing muse? Let popular culture be your guide.
June 5, 2014
Eliminate sticker shock from your bridal consultations with the Wedding Flower Calculator.