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June 17, 2015
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for florists.
June 17, 2015
You might consider Linda Ludwig a bride magnet.
June 17, 2015
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named Google. The good news: it’s a nice gorilla. Get to know it, and it’ll happily show you the way.
June 17, 2015
It may not seem like it after a stressful meeting with an overly critical bride, or on a day when half your team calls in sick, but according to new research out of the United Kingdom, florists are among the happiest people in their profession — by a long shot.
June 17, 2015
The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old students and profes
June 17, 2015
Chances are you have a bride (or 10) using garden roses for her nuptials this summer. And, more than likely, you'll end up with a few spare stems when all the design work's done.
June 17, 2015
Social media can be overwhelming and a massive time suck.
June 17, 2015
Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work.
June 12, 2015
As a small business owner and the mother of four, Sarah Morrison has sufficient excuses to grab every minute of sleep that she possibly can. Nonetheless, every Wednesday, at 7:15 a.m., you can find the owner of Tuscaloosa Flower Shoppe mingling with a group of about 30 local...
June 12, 2015
Lexington, S.C., florist Jennifer Pryor has asked local brides and grooms (past, present and future), their friends and family, and local wedding professionals to save the date for her "engagement party," Tuesday, June 23.Jennifer Pryor, of White House Weddings, planned an...