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February 13, 2015
An e-newsletter is a great way to establish yourself as a knowledgeable source, keep your name in front of customers, and grow a loyal following. But who has time to write five to six articles a week? 
February 13, 2015
Imagine this: a line of men wrapped around a city block waiting to buy flowers for their wives, mothers, daughters, sisters, aunts and friends.Russian consumers flock to flower shops to buy flowers for the women in their life, on March 8, International Women’s Day. Photo credit...
February 12, 2015
A letter from SAF has prompted Dairy Queen to put the brakes on a social media campaign that shows women disappointed by Valentine’s Day Flowers.
February 12, 2015
On Valentine’s Day, the country’s largest natural and organic grocery chain is moving into territory long dominated by local florists — same-day delivery — with low prices and exceptionally low delivery fees.
February 12, 2015
Even longtime Washingtonians marvel at the beauty of their city at night — when all the monuments and memorials of the nation’s capital are aglow.
February 12, 2015
The Bill Doran Company didn’t wait for January to institute New Year’s resolutions.
February 12, 2015
New Orleans residents may have coined the phrase, “Laissez les bon temps roulez,” to sum up the festive atmosphere of Mardi Gras (happening right now), but who says folks in the Big Easy should have all the fun this week?
February 12, 2015
Make Facebook fans smile and remind forgetful beaus that a beautiful bouquet is the perfect apology by updating your timeline Feb. 15 with the “How Mad Is She?” graphic. One of SAF’s most popular posters is also available as a free downloadable ad for members. Get yours here.
February 5, 2015
Wouldn’t it be great if you sold more triple-digit centerpieces and fewer cash and carry bouquets for Valentine’s Day? It’s easier than you think, say some florists.
February 5, 2015
The path to your customers’ wallets: their stomachs. Free food is the persuasion tactic that works wonders for Dawn Block, AIFD, CAFA, of Willow Lane Flowers and Catering in Oakbank, Manitoba. Last Valentine’s Day, she set up a hot nacho bar, served margaritas, and played “guy”...