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July 10, 2014
Word choice is more important than ever when taking sympathy orders.
July 3, 2014
Summer is a great opportunity to go after new business, be it weekly flowers at a local office park or décor for a fundraiser. Before you pick up the phone or head out the door, be sure to perfect your pitch. 
July 3, 2014
In marketing, a photo’s worth way more than a thousand words. Studies have found that 90 percent of information transmitted to the brain is visual, and images are processed 60,000 times faster in the brain than text.
July 3, 2014
House Speaker John Boehner (R-Ohio) has announced he won’t allow a vote on an immigration bill, dashing the hopes of reform advocates, including floral industry members who rely on a stable, legal workforce.
July 3, 2014
Citing “exorbitant increases” and the need for more industry involvement in the process, SAF joined forces with AmericanHort this week to submit formal comments to the U.S. Department of Agriculture (USDA) on proposed increases in the cost of overtime services at U.S. ports of...
July 3, 2014
Pinterest, Facebook, Instagram ... where are all these ideas coming from? How can I keep up? Why does my wholesaler not know about them? Did the competition get the bride because I had no idea what she was talking about?
July 3, 2014
Routine “procedural issues” have slightly delayed an employee vote on a merger between two venerable Midwest floral wholesalers, but executives behind the move still expect it to be approved this month.
July 3, 2014
If you're an employer who is unsure of whether or not the Affordable Care Act's employer mandate applies to your business, the time to begin tabulating your hours of service to make that determination for 2015 is now.
July 3, 2014
Does your staff step on top of each other moving between the cooler and the design area? Do walk-in sales only exist in your dreams? Are your utility costs out of control?
July 3, 2014
Fall and winter holidays may feel eons away, but for many religious organizations, planning begins now. Contact them now and you’ll reap rewards in the coming months. Talk to church groups about selling wreaths, poinsettias and garlands. Inquire about holiday bazaars or home...