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February 27, 2014
Providing your employees with mobile devices can do wonders for their efficiency – allowing them to check and respond to email on the go, access GPS for deliveries, take photos of recipients with flowers, etc. – but it also opens you up for risk (think: lost or damaged devices,...
February 27, 2014
April 20-26 is Administrative Professionals Week. To make sure you’re top of mind with area businesses, start getting on their radar now.
February 27, 2014
Delivery van on its last legs? SAF is has partnered with Ford Motor Company to provide fleet discounts for members through its Ford Customer Association Incentive Program. You must be an SAF member to qualify. You’ll also need a Ford Fleet Identification Number (FIN).
February 21, 2014
Do you have a 2014 prom collection?
February 21, 2014
Ever read the comments at the end of news articles online? Journalists do it regularly. Here are two reasons why:1)   They are masochists who cannot help but read candid reviews of their articles.2)   People who take the time to comment want to contribute to...
February 20, 2014
The odds seemed stacked against many florists this year, with snow, ice, freezing rain, a three-day weekend and a Friday holiday to power through, but among the 300-plus respondents who have weighed in on SAF’s Valentine’s Day Gut Check survey, the phrase “pleasantly surprised”...
February 20, 2014
Days before Valentine’s Day, American Express Travel had a message for florists offended by its recent disparaging ads: You’re right and we’re sorry.
February 20, 2014
As a winter storm bore down on the East Coast before Valentine’s Day, many reporters embraced a feel-good angle that benefited the entire floral industry: local florists’ can-do spirit. “Overall, local florists looked like heroes” in this year’s holiday news coverage, said...
February 20, 2014
Have you caught your breath yet? Great! Now it’s time to sit down with your staff and review the good, the bad and the ugly of Valentine’s Day 2014 in a staff debriefing. Assess what worked, what didn’t – and include the ideas in notes for next year’s holiday.
February 20, 2014
For customers who appreciate flowers with longevity (in other words: all of them), alstroemeria can really deliver – if you give them a little tender loving care. In this month’s Floral Management, Gay Smith, technical consulting manager for Chrysal USA, gives the skinny on...