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November 7, 2014
You probably already know that email is one of the easiest, most cost-effective channels for marketing your shop.But what kinds of emails get the best response?Ralph Lauren welcomes new email subscribers by sharing the company’s storied history, showing off its chic clothes and...
November 7, 2014
Ever wonder how articles such as “The 20 Chillest Things That Ever Happened” and “11 Struggles Only People Named Erin Will Understand” go viral? (The latter received 1,583 likes on Facebook and an astounding 3,300 shares!)
November 6, 2014
In October, Alan Tanouye, general manager of North American operations at Floralife, assumed the presidency of the Wholesale Florist & Florist Supplier Association (WF&FSA), taking over fr
November 6, 2014
Too close to call. After a night of decisive victories around the country gave Republicans control of the Senate and 34 governorships, that might not be the sentiment you expect to hear from a lobbyist. But when it comes to how the midterm elections will affect floral industry...
November 6, 2014
The American Floral Endowment (AFE) has partnered with AmazonSmile to provide an easy way to shop for the holidays and give back to the floral industry at the same time. Shop at smile.amazon.com and Amazon will donate 0.5 percent of your total purchase price to AFE!
November 6, 2014
Since FTD announced plans in July to purchase Provide Commerce, the parent company of ProFlowers, florists around the country have speculated what impact mergers and acquisitions might have on their businesses.
November 6, 2014
Worried about competition from big boxes and the Internet? Struggling to set yourself apart as the local, go-to brand? You’re in storied company.
November 6, 2014
The recent death of Tom Magliozzi, half of the duo behind NPR’s long-running “Car Talk” radio show, created a rush of tributes to the beloved host, known for his folksy humor and enormous laugh. This week on NPR’s “Fresh Air,” host Terry Gross replayed parts of her 2001...
November 6, 2014
Tinsel and champagne aren’t the only things sparkling in early winter.
November 6, 2014
End 2014 on a high note by gobbling up more Thanksgiving, Hanukkah, Kwanza, Christmas and New Year’s sales.