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May 21, 2015
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common?
May 15, 2015
Research points to multiple reasons to add images to your Facebook and Twitter posts. Among them: 
May 15, 2015
If you’re looking at graduation as a single event, rather than “a season,” you could be missing out on business. The cap and gown ceremony is not the whole shebang; it’s merely the climax. Graduates will have many celebrations leading up to the big day.
May 14, 2015
Mother’s Day seems to have brought positive sales results to many florists — and this year’s holiday also saw relatively few instances of negative ads.
May 14, 2015
Belittled. Disappointed. Perplexed.
May 14, 2015
Early indications are that Mother’s Day 2015 was pretty sweet for many retail florists.
May 14, 2015
SAF and AmericanHort joined together last week to submit formal comments on horticulture’s science-backed position that Ralstonia solanacearum, Race 3, Biovar 2 (R3Bv2) should be removed from a list of animal and plant diseases that the federal government has determined could be...
May 14, 2015
Your website is the heart of your online presence. It’s where you make or break the sale — but converting online visitors into customers is far more complex than it was just a few years ago.
May 14, 2015
The florist involved in a Washington state lawsuit testing the limits of anti-discrimination laws against business owners’ rights to deny service based on personal religious convictions has penned an opinion piece in one of the country’s top newspapers.
May 14, 2015
In West Chester, Pa., the staff at Matlack Florist boasts camaraderie and topnotch communication skills.