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February 26, 2015
A wholesaler in Nebraska is teaming up with a local nonprofit for a fundraiser that will honor the service of U.S. veterans. DWF-Ohama’s spring open house, on March 18, will include dinner, a flag presentation and a floral design show. It’s the first time the wholesaler has...
February 26, 2015
As you promote Women’s Day (see top story), there’s no need to recreate the wheel.
February 26, 2015
Score some positive coverage for your shop by pitching Women’s Day to your local newspaper and news stations.
February 20, 2015
A recent study from Newscred found that content marketing ranks as one of the most effective tactics for fostering trust and loyalty among millennial consumers. In fact, more than three out of five (62%) of the people surveyed felt that online content drives their loyalty to a...
February 20, 2015
You know social media is one of the most impactful ways to interact with customers, not to mention one of the most cost-effective. But how can you find the time to do it well when you have 99 other fires to put out first?
February 19, 2015
Valentine’s Day 2015 seems to have returned disappointing results for many florists: 46 percent of respondents to SAF’s Holiday Gut Check survey reported a drop in sales, compared to last year. About 17 percent said sales were flat.
February 19, 2015
Massage Envy has assured SAF it will stop maligning flowers in its efforts to market its massage services. On Feb.
February 19, 2015
As attorneys, advocates and courts across the country continue to weigh in on same-sex marriage, some wedding specialists and vendors have inserted themselves into the debate.
February 19, 2015
Now is the time to move the needle forward on floral concerns in Washington, said Congressional Action Days (CAD) advocacy trainer Stephanie Vance. “The 114th Congress offers unique opportunities to positively impact the policy process for the long term, ” Vance said.
February 19, 2015
Industry advocates heading to Capitol Hill during SAF Congressional Action Days (CAD) in March may opt to ditch the paperwork in favor of a smartphone.