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February 5, 2015
With 37.8 percent of consumers planning to buy flowers for Valentine’s Day, some advertisers are trying to sway shoppers a different direction by dis
February 5, 2015
Going to SAF’s Congressional Action Days (CAD), March 9-10? You can bring a first-time attendee with you for free.
February 5, 2015
There’s still time to submit nominations for the Floriculture Hall of Fame and other prestigious awards — and for service-oriented floral industry members to apply for recognition by the American Academy of Floriculture (AAF).
February 5, 2015
The San Francisco Flower Mart recently announced a partnership with Kilroy Realty Corporation that will “preserve the flower market at its current South of Market location at Sixth and Brannan Streets in a new, state-of-the-art facility for many decades to come,” according to...
February 5, 2015
Want to grab the attention of pop superstar Katy Perry? Make sure your SEO is on point.
February 5, 2015
If you worry about who you’ll hand over the reins when it’s time to retire, you’re not alone. According to the Family Business Institute, only about 30 percent of family businesses survive into the second generation. Twelve percent are viable into the third generation, and just...
February 5, 2015
DESIGN MASTER® color tool, inc announces that Kelly Lussan has joined the firm to further develop the web and social media footprint, as well as, leverage with distributors' online and social media representation of Design Master.
February 5, 2015
The benefits of delivering flowers to the office are obvious to you but they might not be so intuitive to your customers. Now’s the time to give them a good nudge through social media and e-mail marketing. Here are a few sample messages that extoll the value of the Feb.
February 5, 2015
There’s a lot to test florists’ nerves every Valentine’s Day: the threat of a snowstorm, the fear of running out of flowers (or ending up with a giant surplus), the frustration of tracking down recipients who aren’t where they’re supposed to be…the list could go on and on.