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July 31, 2014
In San Francisco, a developer is planning a major real estate project where one of the floral industry’s most iconic markets resides — but don’t worry: The San Francisco Flower Mart is safe, and open for business.
July 31, 2014
Florists interested in getting $10,000 worth of sales training for their teams — for free — have a few more days to put their hats in the ring for it. Applications for the Gary Buckwald Scholarship for Excellence in Floral Sales and Service, now in its third year, are being...
July 31, 2014
Flower longevity has a major impact on customer satisfaction, so it’s key to teach customers how to make it look their arrangements look as attractive as possible.
July 31, 2014
Lately, the highlight of some weddings in Colorado and Washington is … the chance to get high! (Bad-dum-dah! Thank you, folks, we’re here all week.)
July 31, 2014
Are you ready for some football?
July 31, 2014
Remind sports fans there are more ways to show school spirit than slathering on some face paint.
July 25, 2014
No matter how hard you strive for perfection, chances are, you’ll encounter a disgruntled customer once in a while. Whether their source of anger is real or imagined, it’s worth trying to win their appreciation (read: continued loyalty to your shop) with an apology.
July 25, 2014
Millenials, those born after 1980, make up the largest demographic of customers, with more than 80 million in their ranks. They're also the consumers most likely to use the Internet to broadcast their thoughts in the form of reviews to their thousands of online connections.
July 24, 2014
If you had walked into Dandelions Flowers & Gifts in Eugene, Ore., last fall, you would have seen something a bit unusual: Nearly 40 colorfully designed bras, prominently displayed around the showroom, and ready for customers to vote on (and giggle over) as they suppor
July 24, 2014
During the latest installment of the “CSI Flower Shop Live” webinar series, Wednesday, July 16, sales expert Tim Huckabee revealed how florists are missing out on “hundreds to thousands of dollars on funeral sales each day.” Huckabee test-called five shops in various states and...