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News

April 16, 2015
Encourage customers to put their administrative professionals on a pedestal by reminding them about next week’s holiday.
April 10, 2015
Florists are no strangers to pay-it-forward, goodwill campaigns. FTD’s Good Neighbor Day and the lonely bouquet are just two examples.
April 10, 2015
With his shop’s location right off busy US Highway 1 in Ormond Beach, Fla., Rick Rivers’ billboard-sized marquis is one of his most effective tools for drawing in customers to A Floral Boutique.
April 9, 2015
To fight the effects of a four-year drought, California Gov. Jerry Brown last week issued mandatory water use reductions for the first time in the state’s history.
April 9, 2015
New consumer data, a seasonal media blitz, a new spokesperson, a promotional stunt, and a pair of gorgeous new posters for members highlight SAF’s 2015 national marketing and public relations programs.
April 9, 2015
The American Floral Endowment (AFE) is funding a new research project to examine the health of honey bees on ornamental plants following treatment with neonicotinoids and other systemic insecticides.
April 9, 2015
A Los Angeles-based online marketplace for florists is hoping that the conventional wisdom that fewer clicks means more click-throughs will help a new partnership, and local florists, flourish.
April 9, 2015
Customers of Starbright Floral Design who visited the shop’s blog or social media sites on April 1 read about an impressive scientific break-through in the floral industry:  “a genetically engineered rose developed by Starbright that grows roots and is ready to be rep
April 9, 2015
Manny Gonzales can easily identify his busiest week of 2014: May 5-11. His company, Tiger Lily Florist in Charleston, S.C., was preparing for four weddings, the College of Charleston’s graduation (900 bouquets and 450 boutonnieres!) and, oh yeah, Mother’s Day.
April 9, 2015
The American Floral Endowment (AFE) is proud to announce Lori Ostrow as its new communications specialist.