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May 29, 2014
Dig this flower people: The hip cats from Professional Floral Communicators-International (PFCI) are hustling cool tools, far-out fresh product and hot-looking hard goods in solid '70s style at the Premier Products Showcase, an educational products review session during SAF...
May 29, 2014
Graduations, weddings, barbecues — summer is ripe with reasons for thank you notes and invitations.
May 29, 2014
Kim Kardashian and Kanye West are no strangers to tabloids, but when the multi-hyphenate couple exchanged vows on Saturday in Florence, Italy, their extravagant floral choices also made headlines.
May 29, 2014
Want to generate some in-store traffic? Look to the 87th annual Scripps National Spelling Bee, held this week, for inspiration and try this promotion that shows customers your smarts by rewarding theirs.
May 29, 2014
Ever wish you could get some legal advice without the big bill attached? Sounds too good to be true — but it’s not! SAF partners with Paley Rothman, a Bethesda, Md., law firm, so you can get fast, free answers to a variety of business legal questions.
May 23, 2014
Many a disgruntled customer knows, if you have a problem and want it resolved, get on Twitter.Why? Because causing embarrassment on a very public forum is an easy way to get what you want.Quick response to customer complaints on Twitter can go a long way towards keeping...
May 23, 2014
Here’s some fodder for your next guy-directed blog, e-blast or direct mail: A recent study out of the University of Southern Brittany discovered that the mere presence of flowers make men seem like better suitors. Lead researcher Nicolas  Guéguen conducted two experiments...
May 22, 2014
Was Mother’s Day a boom or a bust for florists? Last week, we reported on some of the initial results from SAF volunteer leaders; this week, we’ll share results from SAF’s annual consumer poll, conducted by Ipsos Synovate.
May 22, 2014
The latest buzz on social media is that florists can create floral designs that inspire, and it's due to SAF’s VaseOff! Challenge. Voting kicked off May 15 and goes until May 29 in the VaseOff!
May 22, 2014
When a customers place their orders over the phone, they rely on your staff to paint them a picture, especially if their description didn’t include any specifics.