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1-Day Profit Blast
SUNDAY, JAN. 26
BALTIMORE, MD



SCHEDULE
AT A GLANCE

8:30 - 9:00 a.m.
Registration


9:00 – 10:45 a.m.
Top Trends > Big Profits


10:45 – 11:00 a.m.
Networking


11:00 a.m.–12:30 p.m.
Increase Website Sales


12:30 - 1:30 p.m.
Networking Lunch


1:30 – 2:45 p.m.
CSI: Flower Shop — Live!


2:45 – 3:00 p.m.
Networking


3:00 – 4:30 p.m.
PR Boot Camp



CONFERENCE HOTEL
Embassy Suites Baltimore at BWI Airport

1300 Concourse Drive, Linthicum, Maryland 21090

TEL: 1-410-850-0747

Complimentary shuttles to/from BWI Airport & BWI Amtrak station.

One-Day Profit Blast

1-Day Profit Blast


SUNDAY, JAN. 26, 2014
  |   BALTIMORE, MD    |  


    HOTEL: Embassy Suites Baltimore at BWI Airport     Linthicum, MD
 

SESSIONS & SPEAKERS                                      


9:00 a.m. - 10:45 p.m.

TURN TOP 2014 TRENDS INTO PROFITS

Chris Bill design

speaker

Speakers: Bill Schaffer, AAF, AIFD, PFCI, and Kristine Kratt, AIFD, PFCI, Schaffer Designs

Product lines that reflect the latest trends sell fast, command premium prices with bigger profit margins, and can help reinforce your brand and competitive position. Discover the four top trends driving home décor and florals in 2014 – and discover how to use them to increase your sales and profits.

LEARN HOW TO: 

  • Monetize hot floral trends for event, everyday and sympathy work.

  • Enhance your product offerings to reflect trends in a way that makes sense for your business

  • Strategically apply trends to target specific customer segments and support your market objectives.

Take home a handy assessment sheet to help identify which items and designs are likely to have the greatest positive impact on your business.

Trends session sponsors:

Click here to REGISTER >


1:00 a.m. - 12:30 p.m.

INCREASE WEBSITE SALES

Soguerco

Speaker: Renato Sogueco, SAF CIO

The shop’s website is your storefront 24/7. Are you doing what’s critical to drive traffic and convert visits into sales? Take away the tips and tools you need to implement a content strategy using social media, monitor your online reputation and verify online references that driver website referrals . Then, discover website design strategies that convert those visits into successful conversions.

Learn how to:

  • Create and easily manage visibility on key social media sites such as Facebook, Twitter, Google, Pinterest and others

  • Verify and manage your business information and references in directories like Yelp, Yahoo and Google Places

  • Keep your website in sync with the latest mobile trends

Take home the know-how to continually improve and update your website design to increase conversion.

Click here to REGISTER >


12:30 p.m. - 1:30 p.m.

NETWORKING LUNCH

Sponsored by Hortica Insurance & Employee Benefits



1:30 p.m. - 2:45 p.m.

CSI: FLOWER SHOP – LIVE!
Sales Skills that Boost Profits For Valentine's Day and All Year Long

Tim Huckabee

Speaker: Tim Huckabee, FloralStrategies, LLC

The easiest way to increase profits is to stop leaving them on the table — yet even top salespeople miss customer cues pointing toward an added sales opportunity. Listen and learn as Tim Huckabee calls local flower shops to place an order. You’ll be amazed at what really happens when somebody picks up the phone to take an order — and the simple changes that can pack more profit into every sale.

YOU WILL LEARN:

  • How to catch key words and phrases that open the door to a bigger sale

  • The most common profit-busters of telephone sales  - and how to avoid them.

  • Proven sales tactics to increase the size and profitability of your average order

Take home a list of best practices to help your sales team ensure customer satisfaction and make the most of every sale.

Click here to REGISTER >


3:00 p.m. - 4:30 p.m.

PR BOOT CAMP:
Capture Media Attention for Valentine's Day and Beyond

Jennifer Sparks

Speaker: Jennifer Sparks, SAF Vice President of Marketing

With Valentine's Day right around the corner, this is a florist's prime time to generate news coverage --when the media is interested in covering flowers. This session will teach you strategies on how to put your shop on the local media’s radar and establish yourself as an expert they will come back to. Learn the practical tactics of basic PR now – and start increasing your shop’s visibility for Valentine's Day and year round.

YOU WILL LEARN:

  • How PR fits within the marketing mix

  • How to create a news hook that gets your business noticed

  • The do's and dont's of interviewing with the media

Click here to REGISTER >


HOTELCONFERENCE HOTEL

Embassy Suites Baltimore at BWI Airport

1300 Concourse Drive

Linthicum, Maryland 21090

TEL: 1-410-850-0747

Complimentary shuttles to/from BWI Airport & BWI Amtrak station.