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Online Marketing Playbook


SAF's Guide to Improving Your Internet Presence
and Reaching Customers Trhrough Social Media

It's lightweight, glare free, fits neatly into a bag or briefcase, works anywhere — no batteries required, and is packed with useful tips to help you be more successful! 

Inside this 34-page print publication is a collection of more than a dozen articles, de-mystifying Google Analytics, mobile marketing and social networking, and answering some of the most common technology questions asked by SAF members. 

The Playbook offers practical, easy-to-understand advice for busy floral business owners who are trying to navigate the seemingly endless options in online marketing.

“There’s very high demand for reliable, industry-focused advice and information about these topics, and SAF has quite a collection of materials,” said SAF Member Services Director Brian Gamberini, referring to the articles SAF’s chief information officer Renato Sogueco writes for Floral Management’s monthly Plugged In column. “It just made sense to compile it all into one neat package.”

SAF members can purchase The Online Marketing Playbook for $29.99 (non-members pay $49.99) To order your copy, visit the SAF Store or contact member services at (800) 336-4743, memberinfo@safnow.org.