Online Marketing Playbook

SAF's Online Marketing Playbook is lightweight, glare free, fits neatly into a bag or briefcase, and works anywhere — no batteries required. Inside the 34-page print publication is a collection of more than a dozen articles, de-mystifying Google Analytics, mobile marketing, social networking and answering some of the most common technology questions asked by SAF members.

Written mainly for Floral Management’s Plugged-In column by Renato Sogueco, SAF’s chief information officer, the Playbook’s articles offer practical, easy-to-understand advice for busy floral business owners.