Consumer Attitudes & Behaviors Study

Conducted in 2005, SAF's Consumer Attitudes & Behaviors About Floral Purchasing Study explores public beliefs, attitudes and behaviors relative to floral products, capabilities and benefits; purchase patterns; venue preferences and expectations; and key purchase "triggers" and barriers.  The study further examines the impact of key demographic factors (gender, age, income, education) on overall attitudes, preferences and pruchase behaviors.  This is a complete report of the detailed and study findings.