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December 3, 2008
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SAF EVENTS
25th Annual Pest Management Conference
February 19-21
San Jose, Calif.

SAF Congressional Action Days
March 2-3
Washington, D.C.

SAF Phoenix 2009 125th Annual Convention!
September 23-26
Phoenix, Ariz.
HIGHLIGHTS
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Events Calendar
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TOP STORY
SAF to Bud Bashers: Flowers Must Be Present
in Holiday Décor

"Deck the halls" advice comes fast and furious this time of year, and some of it, like a re-gifted fruitcake, is better left ignored. Skipping flowers to save money is a common refrain of holiday-décor articles — one that SAF works to silence.
 
Event-Solutions.com, a site for corporate, independent and association event professionals, suggests forfeiting flowers in favor of nonperishable décor in the article "Holiday Savings: You can still throw a spectacular holiday bash, even in tough economic times."

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Catch up on the latest industry news with SAF's Wednesday E-Brief.
 Give your customers the facts about Poinsettias with this SAF Brochure.
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YES, you can thrive in tough times! SAF's Business Fitness Kit Web page has tools and information you need.
Industry Headlines
Bad News Begone, Media Tout Mood-Boosting Blooms
Just when you couldn't read another market-crashing, stock-plunging headline, two online media sites offer just the antidote to the drumbeat of doom: blooms.
Read more...
Can Online Shopping Carts Slay Gloomy Holiday Forecasts?
Retailers are redoubling their efforts to turn every browser into a buyer this holiday season, especially those wandering the Web site aisles.
 
Read more...
Sunday Delivery Works Best for E-Mail
If this article were an e-mail its subject line would be: Send me on Sunday.
Read more...
Am I Blue? Pigment Pushes Rose into New Hue
A new addition to the blue-color family of roses could be out of the lab and into the U.S. market by 2010.
Read more...
Ecuadorian Growers Eye Economy
The global economic crisis is putting a squeeze on some Latin American nations, including Ecuador, according to Nov. 4 article in The Washington Times.
Read more...
 
SAF NEWS
Get In Here: Floral Management's Award Coverage Could Include You
Just in time for Thanksgiving, the December issue of Floral Management magazine is rolling off the presses with thanks of its own — for the contributions of SAF's 2008 award winners.
Read more...
On the Discussion Boards
Put a coupon in every delivered order for free delivery the next time customers order online. That was just one suggestion to increase Web site traffic.
Read more...
Product Spotlight: Poinsettia Brochure
They may still be shaking off that turkey hangover, but customers are wide-eyed when it comes to looking for holiday decorations and presents.
 
Read more...
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©2008 The Society of American Florists
Society of American Florists, 1601 Duke Street  Alexandria, VA 22314
Phone: (703) 836-8700  Fax: (703) 836-8705  info@safnow.org
 
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