Radio Commercial Scripts
Radio advertising can be highly effective and less costly than television and newspaper campaigns. Nine in 10 Americans listen to the radio every week. Its flexibility is an advantage - short lead times make it possible to take advantage of tie-in opportunities with local events or news. Depending on your budget, radio spots can be "live reads," recorded by a station DJ, or produced by professional talent. Click here for more info on radio advertising, such as a glossary of radio terms.