“My first SAF conference ... a great experience. I took home a lot of good ideas to grow and improve our shop.” — Kristen Weiss, Union Street Flowers & Gifts, Westfield, Ind.
“Nice to meet other business owners within the industry. I needed to step out of my small box. Thank you!” — Kim Sutherland, Mountain High Flowers, Sedona, Ariz.
“Very eye-opening ... relevant and motivating.” — Lorrie Anderson, Country Florist of Waldorf, Waldorf, Md.
The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to more than 10,000 participants in the U.S. floral industry — including growers, wholesalers, retailers. The association celebrated its 125th Anniversary in 2009.