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SAF News Releases

These press releases announce news for floral industry professionals about SAF member benefits, products, services and events. Consumer media should visit aboutflowers.com for floral trends and statistics. 



August 21, 2015Sylvia Cup to Test 18 Designers with Surprise Theme
August 14, 2015SAF Elects New Leaders
August 14, 2015SAF's Local Marketing Kit Promotes Everyday and Special Celebration Flowers
August 13, 2015Learn How to Hire Top Talent
August 10, 2015Talented Trio Expands PFCI's Top Speakers List
August 10, 2015Seven Honorees Inducted into American Academy of Floriculture
August 7, 2015Put Your Best Face Forward with Tips From SAF Amelia Island 2015
July 31, 2015Take Away Tech Tips at SAF Amelia Island 2015
July 31, 2015STARS Introduced in Senate: SAF Continues To Lead
July 24, 2015From Weddings to Funerals to Everyday, SAF Amelia Island 2015 Has You Covered
July 23, 2015SAF Partnership Offers Four-Digit Savings on Vehicles
July 16, 2015Kratt, Schaffer to Preview 'The Look' That Sells More Flowers at SAF Amelia Island 2015
July 6, 2015Nearly 50 Experts to Speak at SAF Amelia Island 2015
June 30, 2015Secrets of Passionately Positive Employees Revealed
June 26, 2015Floral Industry to Get Inside Look at 800-lb Gorilla Google
June 12, 2015Florists Embrace Mobile and Profitability at Retail Growth Solutions
June 12, 2015PFCI Marks 50th Anniversary with All-Star Panel
June 12, 2015Explore Trends, Best Practices at SAF Amelia Island 2015
June 3, 2015SAF, AFE Join in 'Million Pollinator Garden Challenge'
May 15, 2015SAF, AmericanHort to Government: Take Ralstonia Off 'Select Agent' List
May 15, 2015Unravel the E-Commerce Maze at Retail Growth Solutions
May 14, 2015SAF Responds on Industry's Behalf to Negative Mother's Day Ads
May 7, 2015Help Brides Plan with the Wedding Flower Calculator
May 7, 2015Raise the Bar on Sales and Profits at Retail Growth Solutions
April 30, 2015SAF Urges Key Lawmakers to Support Pollinator Health Research Funding
April 30, 2015Are You Ready to Serve Customers 'On Demand?'
April 24, 2015SAF Members Save Big on FedEx
April 24, 2015Want More Party Profit? Stop Giving It Away
April 20, 2015Get Your Mobile Strategy in Motion at SAF Retail Growth Solutions
April 17, 2015Florist Convinces Lawmaker to Co-Sponsor STARS Act
April 16, 2015Maryland Florist Testifies Before Congress
April 13, 2015Stats and Stunts Power SAF's 2015 Marketing Plan
April 8, 2015SAF Photo Shoot Captures Events, Everyday Flowers
April 2, 2015After Congressional Action Days, SAF Members See Immediate Results
March 20, 2015Farm Bill Funding Announced: Another Success for the Green Industry
March 12, 2015SAF Members Put Industry Issues Front and Center on Capitol Hill
February 23, 2015Advocacy Guru Says Floral Industry Must Act Now
February 6, 2015Nominate Someone You Admire for an Award
February 4, 2015Florists Up their Profit Game in Seattle
February 3, 2015SAFPAC Supporters to Dine — White House Style
February 2, 2015Gussy Up Your Websites and Social Media Pages with Valentine's Day Graphics
January 22, 2015Get in Tip Top Shape for Valentine's Day News Stories
January 22, 2015SAF Announces New Membership Manager
January 22, 2015SAF Uses Social Media to Leverage Women's Day Potential
January 16, 2015What's Really Driving Congress? Find Out at CAD
January 16, 2015Valentine's Day Playbook Offers Winning Game Plan
January 16, 2015Be Ready to Ace Test Orders
January 15, 2015Huckabee Challenges Florists to Take off 'Blinders'
January 15, 2015Enlist in SAF's PR Boot Camp to Win Valentine's Day Media Coverage
January 14, 2015In Search of Health Insurance? SAF Has You Covered
January 9, 2015Retailer Reveals Secrets to Free Publicity — Just in Time for Valentine's Day
January 9, 2015Make a Difference on Capitol Hill
January 5, 2015SAF Announces New Lobbyist


December 19, 2014SAF Pest & Production Management Conference to Feature 25 Educational Sessions, 24 Expert Speakers
December 18, 2014SAF Lobbyist Honored by International Trade Organization
December 18, 2014Four Profit Builders Coming Soon to Seattle
December 16, 2014Stop Scammers from Stealing Holiday Profits
December 16, 2014

Wholesalers Welcome Seattle Profit Blast

December 9, 2014

SAF's Small Business Saturday Posts Strike a Chord with Facebook Users

December 5, 2014

A Master Guide to the Art of Floral Design

December 5, 2014

Florists Channel 'Blast' into Bottom Line Boost

November 24, 2014

Give the Gift of Recognition

October 24, 2014

SAF to Bring 1-Day Profit Blast to Seattle

October 16, 2014

State of the Industry Talk Offers Perspective on Consumers, Economy and Industry

October 10, 2014

SAF Chimes in on Plant Trade

October 9, 2014

Congressional ACA Briefing Features Minnesota Grower

October 2, 2014

Keep Deliveries Moving with Fleet Discounts

October 1, 2014

Better Word Choice = Better Perceived Service

September 29, 2014

Keep Products Looking Their Best with SAF's Flower & Plant Care Manual

September 18, 2014

'Blushing Parasol' Charms Judges, Wins 'Best in Show'

September 12, 2014

Take Payroll Off Your Plate with Paychex

August 27, 2014

Sun Valley Floral Farms Wins Marketer Title,Donates Cash Prize to SAF's PR Fund

August 26, 2014

SAF Announces Three New Board Members

August 18, 2014

Jacob McCall Wins 47th Annual Sylvia Cup

August 18, 2014

Ken Tagawa Named to Floriculture Hall of Fame

August 18, 2014

David Armellini receives Paul Ecke, Jr. Award

August 18, 2014

North Carolina State Professor Receives SAF Alex Laurie Award

August 18, 2014

University of Florida Professor Receives SAF Gold Medal Award 

August 18, 2014

Two Businesses and One Trade Association Mark 100 Years of Success

August 18, 2014

Joyce Mason-Monheim Receives Tommy Bright Award for Achievement in Floral Presentation

August 7, 2014

SAF Members Elect Eight to Serve on Association Councils

August 5, 2014

Sylvia Cup to Test 25 Designers, Showcase Hot Trend Theme

July 29, 2014

Congress Introduces ACA Seasonal Relief Legislation

July 25, 2014

Postcards from Past SAF Conventions: Why it Pays Off

June 27, 2014

Find Your Inner Spielberg at SAF Marco Island 2014

June 27, 2014

American Academy of Floriculture to Induct Seven New Members at SAF Marco Island 2014

June 24, 2014

Florists, Suppliers Looking to Expand Business Networks at SAF Marco Island 2014

June 20, 2014

Four Speakers Earn Their Stripes in PFCI's Class of 2014

June 20, 2014

Outside Experts to Talk Talent at SAF Marco Island 2014 

June 20, 2014

Become a Local Media Magnet

June 20, 2014

Retail Growth Solutions Speakers Present Big Picture and Practical Advice

June 5, 2014

Bryan Swann Crowned VaseOff! All-Stars Champion

June 5, 2014

Designers to Compete for Coveted Sylvia Cup at SAF Marco Island

June 5, 2014

Groovy! It's That '70s Premier Products Showcase!

May 21, 2014

SAF Offers Easy Payment Plan for Convention Registration

May 21, 2014

Legal Question? Use Your Free 15

May 14, 2014

Edible Arrangements and Verizon Top Negative Advertisers this Mother's Day

May 6, 2014

SAF Marco Island 2014 to Serve Buffet of Brain Food

May 6, 2014

'Live Like a Flower' Launches in NYC

April 21, 2014

SAF Offers New Prescription Discount Card

April 9, 2014

Mark Your Calendar with SAF Events

April 1, 2014

Need Help With a Sales or Service Question?

March 31, 2014 

SAF's Retail Growth Solutions Explores Why Pricing Matters

March 28, 2014 

New Joint Councils, Task Forces, Create Fresh Focus for SAF Volunteer Leaders

March 13, 2014

Hunting for More Profits? These SAF Tools Will Help

March 13, 2014

Industry Rallies Around Immigration Reform, ACA Fixes during SAF's Congressional Action Days

March 5, 2014

Need Wheels? Check out SAF's Ford Fleet Discounts

Feb. 21, 2014

Florists with Positive Messages Outshine Bad Weather On Valentine's Day

Feb. 21, 2014

Victoria’s Secret and AMEX Apologize for Floral Digs in Valentine's Promotions 

Feb. 11, 2014

Score One for Employers: Final ACA Regs Ease Some Provisions

Feb. 11, 2014

SAF Leverages 'Self Help' Trend in 2014 PR Campaign

Feb. 5, 2014

Congress Sends Farm Bill to President

Jan. 16, 2014

Women's Day Gains Traction

Jan. 16, 2014

Kratt, Schaffer Bring 'Hue-ristic Thinking' to Baltimore

Jan. 10, 2014

Silence Is Not An Option, Say SAF Congressional Action Days Vets



Nov. 20, 2013

Growers Conference Offers a Peek at Unique Growing Operations

Oct. 8, 2013

SAF Welcomes First Woman President and Announces Three New Board Members

Sept. 21, 2013

American Academy of Floriculture Welcomes Seven New Members for 2013

Sept. 21, 2013

Anna Ball Named to Floriculture Hall of Fame

Sept. 21, 2013

Professor Virginia Walter Receives SAF Alex Laurie Award for Research and Education

Sept. 21, 2013

FSFA's Russ Barley Receives John H. Walker Award

Sept. 21, 2013

SAF Celebrates Landmark 100th Anniversary of Two Family-Owned Floral Businesses

Sept. 21, 2013

Six Industry Speakers Named to SAF Professional Floral Communicators – International

Aug. 14, 2013

Good Deeds Net Great Rewards: Florists to Share Successful Cause Marketing Tactics at SAF Phoenix 2013

Aug. 2, 2013

Baubles, Bangles and Business: Panel Explores New Revenue Streams for Florists

July 29, 2013Power Panel Puts Prom Promo Tactics on Display at SAF Annual Convention
July 16, 2013

SAF Offers New Easy Pament Plan for Convention Registration

July 15, 2013

Six Steps Floral Business Owners Should Take Now to Comply With the Affordable Care Act

July 12, 2013

Health-care Compliance Deadline for Large Employers Extended

July 03, 2013

Anyone Can Swing for a Good Cause at SAFPAC Golf Tournament

June 17, 2013

Grow Your Business with a Dose of Fresh Thinking

May 20, 2013

'Mother Nature' Wins SAF's VaseOff! Challenge

May 20, 2013

SAF, Main Street Coalition Call for “Simpler, Fairer” Tax Code

Apr. 29, 2013

Redbook, Oprah Tout Power of Flowers

Apr. 23, 2013

Mother's Day VaseOff! Challenge to Benefit Children's Hospitals

Apr. 19, 2013

Mini-Conference for Florists Promises Growth Opportunities for Retail Shops

Apr. 16, 2013

Agriculture Agrees on Immigration Package

Apr. 15, 2013

Floral Industry Puts Issues Front and Center on Capitol Hill

Apr. 15, 2013

New Website Offers Rx for Healthcare Law Confusion

Apr. 2, 2013

Green Industry Wins in 2013 Farm Bill Research Announcement

Feb. 14, 2013

Entrepreneurs' Advocate States His Case at CAD Gold Club Luncheon

Feb. 7, 2013

Grassroots Effort During SAF Congressional Action Days Could Influence Direction of Immigration Reform

Feb. 7, 2013

SAF's Pest & Production Management Conference Will Put Growers' Diagnostic Skills to the Test

Jan. 28, 2013

Apply to Compete in SAF's Mother’s Day VaseOff! Challenge

Jan. 17, 2013

Flower Promotion Organization Boosts SAF PR Fund

Jan. 10, 2013

Seeking the Industry's Best for Top Honors

Jan. 7, 2013

Social Media to Drive SAF's 2013 Marketing Program



Nov. 19, 2012

SAF Plans Visit to Hallowed Ground During 2013 Congressional Action Days

Nov. 13, 2012

SAF Taps NBC's Kelly O'Donnell for Congressional Action Days

Nov. 2, 2012

Florists Channel a Victorian Christmas in New VaseOff! Challenge

Oct. 19, 2012

Advocacy Guru Set to Inspire "Citizen Lobbyists" at Congressional Action Days

Oct. 15, 2012

Political Oracle Predicts Insightful Opening Day at SAF Congressional Action Days 2013

Oct. 4, 2012

SAF Welcomes New Crop of Board, Council Members

Oct. 3, 2012

Vincent Petrovsky wins 45th Annual Sylvia Cup Competition

Oct. 2, 2012

Sarah and Frank Mischler, AAF Receive SAF President's Award

Oct. 2, 2012

El Paso Shop Wins Buckwald Scholarship for Sales, Service Training

Oct. 2, 2012

Arizona Family Florist Gets Floral Management's Top Marketing Award

Sept. 28, 2012

California Governor Signs Bill Outlawing Deceptive Advertising

Sept. 24, 2012

11 Speakers Join Ranks of SAF Professional Floral Communicators – International

Sept. 24, 2012

Ardith Beveridge Receives Tommy Bright Award for Achievement in Floral Presentation

Sept. 24. 2012

American Academy of Floriculture Honors 10 New Members at SAF Convention Awards Celebration

Sept. 24. 2012

Botanica International's Ian Prosser, AAF, AIFD, PFCI Receives SAF Paul Ecke Jr. Award

Sept. 24. 2012

Alex Laurie Award for Research and Education Presented to Edward C. Sisler, Ph.D.

Sept. 24, 2012

Three Visionary Floral Leaders Receive Industry’s Highest Honor

Sept. 24. 2012

Four Floral Businesses Mark 100 Years of Success with SAF Century Award

Sept. 20, 2012

SAF Leaders Review Key Trends and Challenges for Growers, Wholesalers and Retailers

Sept. 9, 2012

Eleven Speakers to Join Ranks of Professional Floral Communicators - International

Aug. 20, 2012

Throw Your Hat In the Ring for $10,000 Worth of Sales Training

July 27, 2012

Arizona Florist Wins SAF's Summer VaseOff! Challenge

July 7, 2012

VaseOff! Voting Has Begun. Help It Go Viral

June 28, 2012

New VaseOff Challenge Focuses on Summer Giving

June 26, 2012

Floral Strategies and SAF Announce $10,000 Scholarship

June 16, 2012

Florists Explore Market Change, Opportunities at Retail Growth Solutions

June 1, 2012

Jim Dion Outlines New Market Opportunities for Florists

May 25, 2012

SAF Outreach to Congress Opens Doors

April 26, 2012

Texas Florist Wins SAF's First VaseOff! Challenge

April 19, 2012

Marketing that Works Like Magic, No Tricks Required

April 12, 2012

Star Designer Gets Down to Earth at Retail Growth Solutions

April 12, 2012

Wedding Flowers Twitter Party Rank Among Top 4 Trending Topics

March 29, 2012

Great Gatsby Inspires First VaseOff! Design Challenge

March 29, 2012

144 Capitol Hill Offices, Countless Connections — All in a Day at CAD

March 23, 2012

Prospects for Loans Widen During Congressional Action Days

March 02, 2012

SAF Launches VaseOff! Floral Design Competitions

Feb. 24, 2012

Growers, Breeders Explore Consumer Opportunities and Crop Challenges at SAF Conference

Feb. 08, 2012

Emerging Options, Best Practices for Florists at SAF Growth Solutions

Feb. 02, 2012

Former Oregon Farmer Brings View From Hill to Congressional Action Days

Jan. 19, 2012

SAF Calls on Floral Industry for Strong, Vocal Presence in Washington, D.C.

Jan. 12, 2012

InStyle Says: Surround Yourself with Flowers

Jan. 11, 2012

Mount Vernon Tour Brings History to Life at SAF Congressional Action Days

Jan. 10, 2012

Workforce Training is One of Many Items on Agenda at SAF Pest and Production Management Conference

Jan. 09, 2012

Who's Your Candidate for Floriculture Hall of Fame?