Written by: Joyce Mason-Monheim, AIFD, PFCI
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Retailers in every industry need to understand the positive correlation between increased services and increased sales. Transferring the enthusiasm of the product into the mind and heart of the consumer while providing top-notch customer service will, in turn, increase profits.
How do you do it?
The first 10 seconds of the initial acknowledgement between sales professional and the consumer – what you say, your expression, your body language — is vital. The consumer’s opinion of the sales professional and the shop already has been established.
During this educational customer-service program, PFCI explains:
- What your customers want
- How your customers think and
- How to handle customer interactions correctly.
Industry groups interested in having PFCI present this program should contact SAF’s PFCI at (800) 336-4743; PFCI@safnow.org.
Keywords: PFCI, speakers
