Sympathy
Reach Out to Funeral Directors
Use the following materials to help you establish and maintain positive relationships with local funeral directors and to help them understand the importance of flowers to the bereavement process and minimize the use of the “in lieu of flowers” phrase:
- Sympathy Business Checklist
- Advice and Talking Points to Establish Relationships with Local Funeral Directors
- Suggested Letter to Local Funeral Directors
- Two-Fold Thank-You Brochure for Funeral Directors
- List of Alternative Phrases for Funeral Directors (PDF)
- State Funeral Directors' Associations Listing
Get involved with your state's funeral directors' associations. Submit articles for their newsletters, advertise in their publications, exhibit at their trade shows. - Articles
Promote Sympathy Flowers
Use the following materials and advice to promote your sympathy business in a tasteful, professional way:
- Promotional Ideas
- Print Ads
- Radio Commercial Scripts
- Sympathy for Coach
- Sympathy Garden
- Nature's Sympathy Card
- Sympathy Receiver
- Content for newsletters/Link to the Sympathy section on www.aboutflowers.com
Promotional Materials in the SAF Store
|
 |
 |
Thank You Cards to Send