Educate consumers about the benefits of flowers in expressing sympathy and the variety of sympathy services your shop offers using these promotiona tactics:
- Print Advertising: Place print ads in the obituary sections of your local newspapers, advertising that flowers are nature's sympathy card.
- Direct Mail: Include information about your sympathy services in billing statements to your customers. Consider SAF's for Sympathy statement stuffers. To be sensitive, do not send the information to anyone who recently used your sympathy services.
- Newsletter: Include an article in your shop newsletter about the important role flowers play in the bereavement process. Use content from www.aboutflowers.com. Include information about your sympathy services.