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Webinars/Education

SAF webinars and DVDs

CSI:Flower Shop — LIVE, ONLINE!

Mark your calendar for these upcoming 2014 webinars


Tuesday, November 11


Thanksgiving and Holiday sales

1:00 – 2:00 p.m. Eastern

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Questions?


Webinar FAQs: What You Need to Know about Webinars

Contact Krissy Doyle
krissydoyle@safnow.org
800-336-4743

BETTER FORECASTS: BETTER FLORISTS

DVD (1-hour)

Paul Goodman, CPAPresenter: Paul Goodman, CPA
Floral Financial Services

Have unpredictable sales left you over-staffed and with too much inventory? Better sales forecasting can lower your cost of goods sold.

YOU WILL LEARN:

  • How to forecast sales (both day-to-day and for holidays) — in a challenging economy,

  • How to put your forecasts to work for you.

  • How to use sales forecasts to increase productivity

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Want to see more SAF Webinars and Training Resources?

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or click here to see them all!

HOLIDAY SALES
BOOT CAMP

DVD (1 hour)

Tim HuckabeePresenter: Tim Huckabee
FloralStrategies, LLC

Jumpstart your holiday profits!
We'll show you how
— in just 1 hour!

YOU WILL LEARN:

  • A more effective way to sell centerpieces

  • Tips for selling wire orders

  • How to use your POS system to handle more sales during the  holiday rush. 

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Treasure Hunt! Find Your Hidden Profits

Presenter: Derrick Myers

Save a dollar of cost and you add it right back to your bottom line, but it takes about $8 in sales to create the same effect on profit. Why don't we put as much effort into cutting costs as we do on sales growth?

In this video of his presentation at SAF Palm Beach 2012, floral industry financial expert Derrick Myers dives deep into the six main cost centers of your business to show you how to track, measure and adjust costs — and increase profits in ways you never thought possible.

Here's a sample of the practical tools and information you'll take away from this program:


 

  • Customizable Target COGS Worksheet
  • Tips to focus your staff on profitability
  • Wire Service Profit and Loss Worksheet to help you see the bottom line for your business
  • Target percentages for cost of labor, marketing, occupancy, delivery — and how to reach them

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Download the PowerPoint slides here.


Video

Click here to preview "Treasure Hunt! Find Your Hidden Profits"


  SEARCH ENGINE OPTIMIZATION


SEO 101 — Basics of Search Engine Optimization

Presenter: Renato Sogueco, SAF

hen you search your business name online, does your Web site show up in the top 10 results? This session breaks search engine optimization down into easy steps and basic action items to get your business on page one of search results.

Securing Your Spot Online

Presenter: Renato Sogueco, SAF   Give your brick-and-mortar business a boost by keeping it on top of local search engine rankings through the art and science of localized SEO.

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  TECHNOLOGY

 
Get Smart: Get a Phone That Works for You

Renato SoguecoPresenter: Renato Sogueco, SAF  

Smartphones are the wave of the future. Not sure what smartphone is right for you or how the apps will help you promote your business?
YOU WILL LEARN:
    •    Key features and mobile plans associated with the popular smartphones on the market.

    •    What applications you should get on your phone.
    •    How your smartphone makes managing social media simple.

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  LIFE  SKILLS

 
Bringing Back the Balance

Barry GottliebPresenter: Barry Gottlieb  

Running a small business means long hours and hard work. But the price is more than a few hours of sleep. Burnout can take a bite out of your bottom line as exhaustion takes its toll on you and your employees. Learn how to manage stress and put life back on an even keel — in just one hour!

YOU WILL LEARN:
    •    How to reduce the negative impact of stress.
    •    How to balance the demands of a busy job with your personal life.
    •    How to use a simple, 20-minute technique to relax and regain focus on the job and at home.
The take-away, says Gottlieb, "will change your life!"

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  LEGISLATION

 
What the New Health Care Law Means to Your Business

Presenter: John Satagaj, Attorney

SAF's Washington, D.C. counsel provides a question-driven nuts and bolts review of the key provisions of the health care law and what it means to your business.

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Keywords: Training, sales, website, web site, business management, life balance