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Webinars/Education

SAF webinars and DVDs

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Mobile Madness

Having a smartphone is not only a must to manage our hectic personal lives but also an indispensable tool for business. Smartphones allow you to be connected with shop activity while on the go, capture great photos and videos, and take command of your social media presence as you make posts and upload media right away. SAF Chief Information Officer Renato Sogueco presents Mobile Madness, a special series of online short courses.SAF Wednesday WebBlast

Episode 3: Uploading Photos and Video to Social Media

Wednesday, April 29, 2015
1-1:30 p.m. Eastern

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See demos of how to capture, manage and edit media to upload to popular social media such as Facebook, Twitter and Instagram.


Missed a Webinar? Order the DVD!

Scroll down for a sample of past Webinars. Click here to see the full roster and to order DVDs of past SAF Webinars.


Mobile Madness

SAF Chief Information Officer Renato Sogueco presents Mobile Madness, a special series of online short courses.

Episode 1: Is Your Smartphone Smart Enough for Your Customers?

**SAF members can watch this WebBlast for FREE online at safnow.org/webblast-mobile-madness.**

iOS vs Android vs others? Find out what wireless plan is right for your business, and learn about key hardware specs!

Episode 2: Get Appy

**SAF members can watch this WebBlast for FREE online at safnow.org/webblast-mobile-madness.**

Learn about productivity apps to keep your business humming and the right apps to capture great photos and videos.


PR Boot Camp - Capture Media Attention for Valentine's Day & Beyond

Jennifer Sparks, SAF VP of Marketing**SAF members can watch this webinar for FREE online at safnow.org/PRBootCamp.**

SAF Vice President of Marketing Jennifer Sparks presents a "short course" from her powerful media training programs.  In just one hour, you'll learn how to:

  • Put your shop on local news radar
  • Establish yourself as the expert your local media turns to again and again
  • Increase your shop's visibility before Valentine's Day — and year round

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Better Forecasts: Better Florists

Paul Goodman, CPAPresenter: Paul Goodman, CPA, PFCI, Floral Financial Services

Have unpredictable sales left you over-staffed and with too much inventory? Better sales forecasting can lower your cost of goods sold.

YOU WILL LEARN:

  • How to forecast sales (both day-to-day and for holidays) — in a challenging economy,

  • How to put your forecasts to work for you.

  • How to use sales forecasts to increase productivity

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Holiday Sales BootCamp

Tim HuckabeePresenter: Tim Huckabee, FloralStrategies, LLC

Jumpstart your holiday profits! We'll show you how — in just 1 hour!

YOU WILL LEARN:

  • A more effective way to sell centerpieces

  • Tips for selling wire orders

  • How to use your POS system to handle more sales during the holiday rush. 

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Treasure Hunt! Find Your Hidden Profits

Video

Click here to preview "Treasure Hunt! Find Your Hidden Profits."

Download the PowerPoint slides here.

Presenter: Derrick Myers, CPA, CFP, PFCI

Save a dollar of cost and you add it right back to your bottom line, but it takes about $8 in sales to create the same effect on profit. Why don't we put as much effort into cutting costs as we do on sales growth?

In this video of his presentation at SAF Palm Beach 2012, floral industry financial expert Derrick Myers dives deep into the six main cost centers of your business to show you how to track, measure and adjust costs — and increase profits in ways you never thought possible.

Here's a sample of the practical tools and information you'll take away from this program:

  • Customizable Target COGS Worksheet
  • Tips to focus your staff on profitability
  • Wire Service Profit and Loss Worksheet to help you see the bottom line for your business
  • Target percentages for cost of labor, marketing, occupancy, delivery — and how to reach them

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Optimize Your Website (2-DVD Set)

SAF's Optimize Your Website DVD Set  includes two popular webinars taught by SAF's Chief Information Officer — and SEO "guru" — Renato Sogueco.

SEO 101: Search Engine Optimization

When you search your business name online, does your Web site show up in the top 10 results? In this webinar video Renato Sogueco breaks search engine optimization down into easy steps and basic action items to get your business on page one of search results. (1 hour)

Securing Your Spot Online

Learn the art and science of localized SEO and keep your shop on top of local search engine rankings! Google search engines now put more weight on local references. To keep your shop's ranking high, you may need to adjust your search engine optimization (SEO) strategy. In this one-hour webinar, Renato Sogueco, S will show you how to make sure your shop stays on top when customers search online for a local florist. Learn how to populate your site with the right localized geographic keywords. (1 hour)

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Get Smart: Get a Phone That Works for You

Renato SoguecoPresenter: Renato Sogueco, SAF  

Smartphones are the wave of the future. Not sure what smartphone is right for you or how the apps will help you promote your business?
YOU WILL LEARN:
    •    Key features and mobile plans associated with the popular smartphones on the market.

    •    What applications you should get on your phone.
    •    How your smartphone makes managing social media simple.

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Bringing Back the Balance

Barry GottliebPresenter: Barry Gottlieb  

Running a small business means long hours and hard work. But the price is more than a few hours of sleep. Burnout can take a bite out of your bottom line as exhaustion takes its toll on you and your employees. Learn how to manage stress and put life back on an even keel — in just one hour!

YOU WILL LEARN:
    •    How to reduce the negative impact of stress.
    •    How to balance the demands of a busy job with your personal life.
    •    How to use a simple, 20-minute technique to relax and regain focus on the job and at home.
The take-away, says Gottlieb, "will change your life!"

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What the New Health Care Law Means to Your Business

Presenter: John Satagaj, Attorney

SAF's Washington, D.C. counsel provides a question-driven nuts and bolts review of the key provisions of the health care law and what it means to your business.

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Keywords: Training, sales, website, web site, business management, life balance