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Wholesaler Resources

Advocacy: Your Voice in Washington — Working on behalf of the entire floral industry, SAF lobbies to protect and improve your ability to bring healthier, more abundant flowers and plants to market profitably.

  • Action Alerts
  • Congressional Action Days
  • Grassroots Guide
  • Issues Monitored
  • Legislative Resource Center
  • Political Action Committee (SAFPAC)
  • Washington Week in Review
  • Write to Congress

Research & Statistics

  • Floral Holiday Surveys 
  • Floral Trend Tracker (e-newsletter)
  • Quarterly Economic Outlook

SAF also collects consumer and market research and tailors it to meet your needs. For information contact Ira Silvergleit.

News and Information

  • Floral Management magazine
  • Wednesday E-Brief
  • Floral Trend Tracker
  • Washington Week in Review

Labor/Human Resources  

  • HR Toolkit — includes a customizable pre-written Employee Handbook and industry-specific job descriptions.

Supply-Chain Logistics 

watering plants

Marketing Opportunities 

  •  Advertising — options to fit every budget are available in Floral Management magazine, SAF e-newsletters and this website. 
  • Editorial Coverage — New products and tools of interest to florists are featured monthly in Floral Management magazine. For more information or to send news releases contact Kate Penn.
  • Online Supplier Directory — SAF members get a free enhanced listing and discounts on additional listing options in the Ultimate Floral Industry Supply Guide.
  • Outstanding Varieties Competition — SAF's convention showcase of the floral industry's most exciting flowers, foliage and plants can put your product in front of top florist and wholesale buyers.
  • Sponsorships — SAF's Annual Convention and conferences offer opportunities to increase visibility with a targeted audience of buyers. Event and product sponsorships are available. For information contact Laura Weaver