Industry News

January 23, 2015
Whether Michael Keaton, Eddie Redmayne or Bradley Cooper will take home an Oscar Feb. 22 is anyone’s guess; but one thing’s for sure, we’re... »
January 23, 2015
If you want to get attention from customers scrolling their Facebook newsfeeds, show a little sass.Bloomingdays Flower Shop is marketing... »
January 22, 2015
A Saturday Valentine’s Day may be less than ideal for florists — so much for the showstopper workplace delivery — but growers, wholesalers... »
January 22, 2015
President Obama’s State of the Union address and Sen. Joni Ernst’s (R-Iowa) official Republican response on Jan. »

SAF in Action

January 22, 2015
An upcoming holiday means reporters hungry for an interesting angle — the more visual the better. Help them find a good story and they’ll... »
January 22, 2015
When a reporter shows up at your shop, you want to be as poised as possible. »
January 15, 2015
News reporters love test order stories for Valentine’s Day, and they’re doing their research now, posing as consumers ordering flowers. »



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