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November 28, 2012
The latest installment of The VaseOff! Challenge, SAF's online floral design competition series, goes live Nov. 29, and savvy florists can leverage it to promote their holiday business.
November 28, 2012
Forget about “something borrowed” and “something blue,” when it comes to marriage in the United States, “something old” may be the institution itself.
November 21, 2012
Just over a quarter of florists plan to add staff in the next six months, and that’s not counting seasonal or temporary workers, according to results of SAF’s Economic Outlook Survey for the Third Quarter. That’s more than a 50 percent jump over the number of florists with plans...
November 20, 2012
Your sound system may croon, “Have a Holly Jolly Christmas,” but chances are, some customers will be a little resistant to Burl Ives’ message.
November 20, 2012
Want to beef up your website's flower power? Start by showing off your shop’s unique design style with stunning floral photography. Taking great pictures for the web isn’t difficult, but you can’t get away with a smartphone snapshot either. On Tuesday, Dec.
November 20, 2012
Add a flash of holiday cheer to your website and social media pages with SAF’s new “Make Your Holidays Sparkle” banner ad graphic. Visit SAF’s Banner Ad Library to see the collection’s latest addition and the full assortment of free web graphics available exclusively to SAF...
November 20, 2012
Dottie Pannepacker is retiring this month. On New Year’s Day, her family’s 72-year-old business, Penny’s Flowers in Glenside, Pa., moves on to the next generation. “It will be a bittersweet time for my husband and I, but we are really looking forward to this next stage in our...
November 20, 2012
If Congress does not pass a new farm bill before it adjourns for the year, millions of dollars in federal funding for programs vital to the floral and nursery industry are at risk. “We’re talking about funding for research on things like chrysanthemum white rust and invasive...
November 16, 2012
When customers call in holiday centerpiece orders, is the first question from your staff, “How much do you want to spend?” If so, you may be missing out on sales dollars.Last week I called my favorite hometown florist, The New Leaf in Norfolk, Va., to place my own centerpiece...
November 16, 2012
Trying to connect with the moms in your community? Looks like the sweet spot for reaching them with e-promos may be on Friday night.According to a new study, mothers tend to be most relaxed at the end of the week, and Friday evening is prime time for catching their attention.