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September 26, 2012
The American Academy of Floriculture (AAF) named deserving industry members to its ranks this year in recognition of their deep dedication to volunteer service in their local communities and the floral industry.
September 25, 2012
The industry's speakers bureau recently added 11 floral professionals to its pool of talent when SAF's  Professional Floral Communicators-International (PFCI) inducted 11 new members into its ranks, during the Stars of the Industry Awards Party, held Sept. 22 during SAF...
September 21, 2012
The aptly-named 'Fireworks' Spray Rose from Eufloria Flowers won SAF's Outstanding Varieties Competition Best-in-Show award this year.The entry's dramatic burst of blooms stood out against a field of competition that included 262 different varieties from more than three dozen...
September 21, 2012
  First-timers Joshua Glass, Trochta's Flowers & Greenhouses
September 21, 2012
Sales peaks and valleys and the growing significance of event business and social media were among the top floral industry trends highlighted at an industry gathering in Palm Beach, Fla., today, as a precursor to
September 20, 2012
If you’re pinning your hopes on gaining a boatload of orders by building a presence on Pinterest, you may want to temper your expectations. Research suggests Pinterest users don’t buy — they browse and bookmark, two behaviors that can lead to relationships with florists.
September 20, 2012
Even if you spend five (or more) days in your shop, you may be overlooking some crucial details that shape your customers’ perception of your business. After all, it’s natural to focus on payroll or COGS, rather than signage — or the floor. But as soon as you step into another...
September 20, 2012
September 19, 2012
Need to call someone on the carpet? Make sure you document it. Employers who don’t keep a record of disciplinary actions could be at risk if the individual takes legal action.“It’s absolutely essential that you document everything when you’re disciplining an employee, because...
September 14, 2012
Want a better social media strategy? Just “get vis-u-al, vis-u-al”! (Apologies to Olivia Newton John.)Showing, not telling, is the way to connect with consumers, said business coach Marla Tabaka in a recent article for Inc.: “There’s a reason Pinterest and Instagram are so...