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January 17, 2013
For the third year running, the percentage of florists who had a bump in sales for Christmas outpaced by at least 30 percent those whose sales dropped. According to SAF’s Christmas Sales and Valentine’s Day Intentions survey, 43 percent of florists reported sales were up for the...
January 17, 2013
If you feel like you need a GPS system to find your way through the requirements of the Affordable Care Act (ACA) you’re not alone.
January 17, 2013
The Society of American Florists’ consumer marketing program just got a $300,000 boost, courtesy of the Flower Promotion Organization (FPO).
January 16, 2013
If telling lawmakers why a proposed law would help — or hurt — your business is the proverbial cake of SAF’s Congressional Action Days (CAD), learning about Capitol Hill politics from the Washington insiders who headline the grassroots event is without a doubt the icing.
January 11, 2013
Florists have two chances to pick up valuable sales-boosting tips from Tim Huckabee on Tuesday, Jan 15.
January 11, 2013
“Finding the right employee for the job” will be a key challenge in 2013, according to entrepreneur and busine
January 11, 2013
The New Year could bring good news to business owners ready to give customers exactly what they want: top-notch customer service and lots of options to engage online and through mobile devices. That’s according to Reiva Lesonsky, CEO of GrowBiz Media, who said consumer spending...
January 11, 2013
Want to be more productive in the New Year – and open up time for what matters most: selling more flowers and plants? Answer (or delete) emails right away. Set (and follow) time limits for your online browsing and make time for exercise and Fido. That’s just some of the advice...
January 9, 2013
Less money in customers’ paychecks is prompting many retail florists to take action, but according to a Jan. 8 survey of SAF retailer members, cutting prices isn’t high on the list.
January 9, 2013
“Cylindrocladium pseudonaviculatum…!” may sound like a spell from Harry Potter, but growers know stopping Boxwood Blight takes more than a magic wand. It’s one of many expanding threats to ornamentals and cut flower crops they’ll be discussing with top plant pathologists and...