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May 2, 2013
Responding to persistent requests from professional florists in need of professional, quality images of beautiful, and easy to reproduce arrangements for their websites, J Schwanke and the uBloom team are pleased to offer the uBloom Image Gallery.
May 2, 2013
”Ribbons? Check. Hardgoods? Check. Cameras for your drivers...Huh? Talk to your delivery folks now about snapping photos of smiling moms with their gorgeous Mother’s Day arrangements (with permission, of course) so you can post them to your blog or Facebook page on May 13. Pick...
May 2, 2013
Forget the fountain of youth; scientific research proves flowers help senior citizens cope with the challenges of aging. SAF partnered with Rutgers University to explore what effect flowers have on seniors.
May 1, 2013
A new research project could help the industry develop more accurate diagnostic tools and management strategies to cope with a strain of downy mildew plaguing garden impatiens – and gardeners – across much of the U.S. The project, funded at more than $385,600, is a result of...
April 26, 2013
Wedged between Administrative Professionals’ Day and Mother’s Day, National Nurses Week (May 6 through 11) may have slipped your radar. But there’s still time to pitch this holiday that recognizes the more than 3.1 million nurses in America.Try this:
April 26, 2013
Nudge Facebook followers to turn to your shop for Mother’s Day gifts with a friendly reminder. SAF’s new Mother’s Day graphics for Facebook celebrate motherhood with sweet messages framed by eye-catching floral collages. Upload the colorful graphics to your shop’s Facebook wall...
April 25, 2013
If a full page showing big, bright pink peonies doesn’t stop Redbook magazine readers in their tracks while flipping through the April issue, then the headline, “This month, bring him flowers” will make them do a double take, thanks to SAF’s public relations efforts —...
April 25, 2013
SAF, as the leader of the National Main Street Business Coalition, joined with 16 national and state trade associations on April 15 to send a letter to Congress, urging legislators to simplify the tax code and reduce compliance costs. 
April 25, 2013
Many florists are shaking off the gloom of 2012 and expecting better sales and improved profitability this year, even as challenges and uncertainties remain.
April 25, 2013
Voting is underway in SAF’s Mother’s Day VaseOff! Challenge, an online floral design contest featuring arrangements by four member florists, and if 5,000 votes are cast by May 6, SAF will deliver vases of flowers to patients and their moms at four children’s hospitals in Chicago...