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November 20, 2012
Want to beef up your website's flower power? Start by showing off your shop’s unique design style with stunning floral photography. Taking great pictures for the web isn’t difficult, but you can’t get away with a smartphone snapshot either. On Tuesday, Dec.
November 20, 2012
Add a flash of holiday cheer to your website and social media pages with SAF’s new “Make Your Holidays Sparkle” banner ad graphic. Visit SAF’s Banner Ad Library to see the collection’s latest addition and the full assortment of free web graphics available exclusively to SAF...
November 20, 2012
Dottie Pannepacker is retiring this month. On New Year’s Day, her family’s 72-year-old business, Penny’s Flowers in Glenside, Pa., moves on to the next generation. “It will be a bittersweet time for my husband and I, but we are really looking forward to this next stage in our...
November 20, 2012
If Congress does not pass a new farm bill before it adjourns for the year, millions of dollars in federal funding for programs vital to the floral and nursery industry are at risk. “We’re talking about funding for research on things like chrysanthemum white rust and invasive...
November 16, 2012
When customers call in holiday centerpiece orders, is the first question from your staff, “How much do you want to spend?” If so, you may be missing out on sales dollars.Last week I called my favorite hometown florist, The New Leaf in Norfolk, Va., to place my own centerpiece...
November 16, 2012
Trying to connect with the moms in your community? Looks like the sweet spot for reaching them with e-promos may be on Friday night.According to a new study, mothers tend to be most relaxed at the end of the week, and Friday evening is prime time for catching their attention.
November 16, 2012
There are a lot of ways to deck the halls. As you bring the holiday season to your shop, follow the cue of Arkansas florist, Shelby Shy, AAF, co-owner of Shirley’s Flowers & Gifts, and match your atmosphere to your clientele.
November 15, 2012
Almost five years after the recession officially began, a quarter of business owners say sales have bounced back, with nearly half of those indicating that their sales now exceed pre-recession sales numbers. Six in 10 florists report shop sales have yet to return to pre-...
November 15, 2012
Since last week’s report on florists’ experiences in the aftermath of Hurricane Sandy, E-Brief editors learned of more ways the industry is reaching out.
November 15, 2012
“Our centerpieces start at…” If that’s the way your staff talks about designs with customers, Tim Huckabee of