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December 6, 2012
Turkey Day is experiencing its own brand of recovery at flower shops, according to recent data, as the number of businesses reporting sales increases for the holiday has jumped 48 percent since 2009, from 21 percent to 31 percent this year.
December 6, 2012
It may be December, but it’s been feeling like springtime in Washington, D.C. this week.
December 6, 2012
Popular lifestyle bloggers such as Virtually Yours, Mommy Huh, Our Whiskey Lullaby and
December 6, 2012
Bouquets moved from the dressing room to center stage last weekend when “Isn’t She Loverly: Design in Bloom,” a costume-inspired floral contest at the Arena Stage in Washington, D.C., brought together flowers and theater.
December 6, 2012
“Will this poinsettia kill my cat?” It’s December all right … time to pass along SAF’s Poinsettia brochure and set the record straight. FACT: Research has proven poinsettias are not toxic (although common sense says keep them out of reach of young children and pets prone to...
December 6, 2012
It’s SAF’s Year-End Clearance Sale! Save 20% on all statement stuffers. Through December 31st only, SAF members can buy professionally designed statement stuffers for only $4.75/pack (regularly $5.95).
November 30, 2012
The holiday season is a unique time in our industry, because customers’ emotional drive for sending orders is heightened. Think: the guilty son who forgot mom’s birthday; the daughter who has not visited lately. Add to the mix that our customers see designs online, on TV and in...
November 29, 2012
Tattooed 20- and 30-somethings may not seem like a domestic diva’s ideal customer base, but for Martha Stewart, hipsters have proven to be a very good thing for business.
November 29, 2012
Everyone has that one Facebook friend who posts pictures of her dog’s every move, her most recent meal, her opinion (on seemingly everything) — the  kind of posts that you'd never miss if they disappeared.  If your shop's posts are just a series of product shots...
November 29, 2012
Whether it’s Cyber Monday, Black Friday or Small Business Saturday, U.S. retailers in general appear to have a lot to be thankful for this Thanksgiving holiday. But it’s too soon to tell whether florists can join the party, according to initial results of SAF’s instant sales...