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January 9, 2013
Make sure your cooler temperature is steady now, so there’s time to call for maintenance before it’s filled with Valentine’s Day stock. Gay Smith, of Chrysal Americas in Miami, suggests checking and charting the cooler’s temperature for 10 days. Don’t rely on the wall thermostat...
January 9, 2013
Feel like your “gotta-do” list could fill a 24-hour day? It’s a good bet your life/work balance is askew. In his webinar “Bringing Back the Balance” Barry Gottlieb explains how to brings things back to a more even keel so you can be happier and more effective.
January 4, 2013
Americans love their pets — to the tune of an estimated $52.87 million in 2012, according to the American Pet Products Association. That’s the amount U.S. households spent on their pets, and it’s a figure that’s been on an upward trajectory since 1994 (the first year the...
January 4, 2013
Do you use SAF's banner ad graphics on your website or blog? Regina Cannon Treml of Belladonna Florist in Eden Prarie, Minn., also adds them to her e-mail signature.  "I am a huge fan of the web banners and I try to make the image on my website and email coordinate," she...
January 4, 2013
Many florists ask whether they should raise their delivery charge for Valentine’s Day, and, according to floral industry financial consultant Paul Goodman, CPA, PFCI, “the answer is a solid yes.” Goodman’s explanation:
January 4, 2013
Customers know exactly what they are buying, size-wise, when they see your online descriptions of arrangements described as “standard, deluxe and premium” or “good, better and best” right? (If you are not laughing out loud at that statement, then there may be in your midst a...
January 3, 2013
Watch your e-mail next week for an important survey from SAF. Respond promptly and you could be the lucky winner of a Kindle Fire HD. Five of the popular tablets will be given away to respondents who complete the 15-minute online questionnaire within one week.
January 2, 2013
Late last night, the House of Representatives voted on a Senate-passed measure to prevent significant tax hikes for most Americans and deflect spending reductions in avoiding the so-called fiscal cliff. President Obama is expected to sign the measure later today.
January 2, 2013
Do you know any unsung industry heroes — people whose contributions deserve to be in the spotlight? (Or, maybe you deserve a few accolades yourself?)SAF recognizes the industry's best and brightest with a wide range of honors acknowledging their hard work and dedication to the...
January 2, 2013
Customer calling local florist: “It’s our mother’s 80th birthday and we want to send flowers …" What will she/he hear next?