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April 3, 2013
The floral industry mourns the March 31, 2013, passing in Chicago of one of its best-known leaders, Jacob Van Namen, 90, founder of Vans Floral Products.
April 3, 2013
Techies are hoping to hit pay dirt with gardeners this spring. The New York Times recently published a roundup of new apps designed for both wannabe and expert green thumbs. Share some of the paper’s top picks with your garden-loving customers: Garden Pro ($4; iOS)
April 3, 2013
Are you getting the best possible value from your health insurance program? The SAF Health Insurance Plan covers your employees and their eligible family members with medical, prescription drug coverage, dental and life insurance in one convenient plan designed to fit your...
April 3, 2013
SAF members, we need your help. Every day SAF listens and takes the industry’s pulse.
March 28, 2013
Sure, your wedding portfolio may include corsages and boutonnieres similar to what you create for prom customers, but teens hunting for ideas (and a florist) won’t think to look under that subcategory.Ergo, if your site is lacking a prom category, put one up pronto.
March 28, 2013
Would customers think of your shop as younger, hipper or more on-trend if your business cards read mater of ingenuity or floral ninja instead of owner or designer?
March 28, 2013
For the third straight year, most florists saw an uptick in Valentine’s Day sales this year.
March 28, 2013
Armed with dozens of talking points and heaps of passion and enthusiasm for the industry’s key issues, on March 12 more than 100 floral industry members took part in 140 meetings in congressional offices, as part of the industry’s largest federal grassroots lobbying effort
March 28, 2013
How many hours a month do you invest in social media efforts for your shop?
March 28, 2013
Do people become less honest at work if they operate in the (literal or metaphorical) dark? That was the question Francesca Gino, an associate professor at Harvard Business School, wanted to answer after she read a series of national studies showing a marked decrease in violent...