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September 7, 2012
Want to encourage customers to shop locally? Open up and let them see the people behind your flower shop.
September 7, 2012
Trying to get in touch with customers? Leaving a message after the beep may not be the best way to reach them.
September 6, 2012
Hurricane Isaac, a category 1 storm, struck Louisiana’s southeast coast early morning Wed., Aug. 29, the seven-year anniversary of Hurricane Katrina, and, though it has affected fewer people than did the 2005 disaster that hit New Orleans, florists just south of the city say...
September 6, 2012
Consumers in the market for a stomach-sucking Spanx camisole might automatically think of a high-end
September 6, 2012
Look for industry luminaries at the Stars of the Industry Awards Party on Saturday, Sept. 22 in Palm Beach. The 2012 Floriculture Hall of Fame and other top award winners will be announced at the close of SAF’s 128th Annual Convention. Induction into the Hall of Fame, the...
September 6, 2012
Summer’s balmy temperatures are giving way to crisper, cooler days, which may have you reaching for the traditional choices (red, burgundy and orange) to give arrangements a fall feel.
September 6, 2012
Spread the word that you’re the go-to source for trendy floral arrangements in the hottest fall colors.
September 6, 2012
Looking for something? Put the industry’s most complete online resource for floral products in the palm of your hand. Go to the SAF Ultimate Floral Industry Supply Guide and click the “App Store” link.
September 5, 2012
The results are in: Out of the 71 candidates who participated in the American Institute of Floral Designers’ (AIFD) Professional Floral Designer Evaluation (PFDE) session July 10 in Miami, 62 scored high enough to receive the Certified Floral Designer (CFD) designation. Among...
August 31, 2012
You don’t need a six-figure budget to make your branding elements (name, logo, tagline) stand out. In fact, Catherine Kaputa, author of Breakthrough Branding, recently argued that, for small businesses, basic is better. Here are some of her favorite start-up branding stories:...