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February 6, 2013
Through February 28 only, SAF members will get a free copy of the Online Marketing Playbook when they buy the “Optimize Your Website” DVD set, which includes two popular webinars led by SAF Chief Information Officer and floral industry SEO "guru" Renato Sogueco. 
February 1, 2013
Nudge your shop’s Facebook friends into shopping mode with a smile. Post SAF’s new Valentine’s Day reminders, perfectly sized for Facebook sharing, along with a nudge: “Have you ordered your Valentine’s Day flowers yet?” (Be sure to provide a link to special offers on your...
February 1, 2013
A Florida florist has positioned his business on the leading edge of social media tech – and generated more than 135 new “likes” for his shop – with a Valentine’s Day-themed promo made for sharing.
February 1, 2013
Call it karma. The best way to get business referrals? Give them yourself, says small business sales and marketing consultant Chris Hamilton. 
February 1, 2013
Is a refrigerated cooler separating all of your flowers from your customers? You could be missing out on a major selling motivator: smell.
January 30, 2013
“How do I figure out if I’m a large or small employer under the new health care law?”
January 30, 2013
Immigration reform this week took center stage when a group of senators and the White House proposed broad strategies to address the often controversial and deep-rooted problems associated with existing immigration policy. On Monday, a bipartisan group of eight senators unveiled...
January 30, 2013
With comprehensive immigration reform gaining momentum in Washington (see story above), SAF is calling on the industry help make sure their members of Congress clearly understand how immigration policy impacts their business.
January 30, 2013
Take this leaf. Grab that lens. Can you figure out what’s eating away at your profits? This year’s Pest & Production Management Conference, Feb. 21-23 in San Francisco, offers growers plenty of practice scoping out crop-killing critters and creeping crud.
January 30, 2013
Florabundance welcomed 38 guests to the beautiful Dos Pueblos Ranch in Santa Barbara, Calif., for its first annual “Inspirational Design Days,” featuring two days of design workshops and education.   Read more.