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August 23, 2012
Legislation that would make it illegal to misrepresent the geographic location of a retail florist online or in print has made it to Governor Jerry Brown’s desk in California. Bill AB 1581 passed the California state Senate August 13 by a 29-7 majority, and was presented to...
August 23, 2012
Ecke Ranch, a leading breeder and producer of vegetative plants famous for its poinsettias, has been sold to the Agribio Group, a Dutch plant breeder and propagator. The transaction is expected to close by mid-September.
August 23, 2012
The registration count for SAF Palm Beach 2012 hit 275 yesterday—and they’re still coming in. SAF will accept registration applications online and by phone through Friday, Sept.
August 23, 2012
Be sure to use hashtags (#) to make your tweets easily found in searches. You may want to include geographic descriptions to attract local customers (for instance, #dc for Washington, D.C.) and or theme words (#wedding, #homecoming, #holidayparties).
August 22, 2012
There’ll be no butterflies for Jenna Naylor, GMF, on her trip to south Florida in September to compete in the 45th annual Sylvia Cup Design Competition during SAF Palm Beach 2012.
August 22, 2012
Conducting quality research for your business can cost a lot.  Research firms may charge thousands of dollars per project and even a simple survey, if it’s professionally administered (and it should be), can be prohibitively expensive. 
August 17, 2012
Basil as an acne fighter. Rosemary as a hair treatment.  Parsley for under-eye circles. Pull salon-loving customers into your garden center with these outside-the-kitchen uses for common herbs, courtesy of EcoSalon:
August 17, 2012
Beating your head against a wall to come up with a new idea that’s better, bigger, more appealing? Wondering if your new fall wreaths are too “out-there,” or too expensive? Why not ask your customers directly?
August 17, 2012
Want customers to sing your praises? Follow the five “Ts,” suggest the folks at Word of Mouth.org.
August 16, 2012
Enterprising floral business owners who want to seize an opportunity to bend the ear of lawmakers will take advantage of the August congressional recess period. Aug. 13 marked the beginning of week two of the month-long break, which means lawmakers are back in their home...