Rutgers: Flowers & Seniors Study
Flowers Boost Seniors' Well Being
Forget the fountain of youth; new scientific research proves flowers help senior citizens cope with the challenges of aging. The evidence comes from a six-month behavioral study for which SAF partnered with Rutgers, The State University of New Jersey, to explore what effect flowers have on seniors.
SAF's 2001 Flowers & Seniors Study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. More than 100 senior citizens participated in the study, during which some received flowers at least once and others did not receive flowers at all.
"Happier people live longer, healthier lives and are more open to change," said Dr. Haviland-Jones, Rutgers professor of psychology and lead researcher on the study. "Our research shows that a small dose of nature, like flowers, can do a world of wonder for our well-being as we age."
Spreading the Word
SAF is promoting the exciting results of the Flowers & Seniors Study to consumers throughstrategic public relations campaigns. Designed to generate valuable news stories about flowers, SAF's campaign features Dr. Jeannette Haviland-Jones of Rutgers as spokesperson in a press kit distributed nationwide to print media outlets and a video news package to TV stations.
Durint its initial launch in 2001, the Flowers & Seniors Study generated more than 23 million consumer impressions, the number of times people are exposed to the message. The research has received TV and print coverage in 28 cities including Cleveland, Salt Lake City, Indianapolis, Memphis, Oklahoma City and Sacramento, and national magazine coverage in American Way, Natural Health and Arthritis Today.